
Touche Eclat For Men is unfragranced and will ‘encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look’, the company claims.
David Walker-Smith, director of beauty at Selfridges, which will sell the product for $45 a pop, said: ‘Men have gone from stealing beauty products from their wives and girlfriends to stocking up on their own. They no longer consider them to decrease their male bravado.’
It follows this year’s launch of ‘guy-liner’ and ‘man-scara’ eye make-up for men by high street chain Superdrug and will add to a booming grooming market for men worth an estimated $14 million annually.
3 comments:
hmm i guess unless the bf is emo. then sure.
EMO?..HMM..WAT IS DAT?
kinda like gothic but not really. like Pete Wentz from fallout boy.
some wear eyeliner, boys in skinny jeans, thick rimmed glasses etc.
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